The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Cartographers design and create maps to communicate information about phenomena located somewhere on our planet. In the past, cartographers did not worry too much about who was going to read their maps. Although some simple "usability" research was done—like comparing whether circle or bar symbols worked best—cartographers knew how to make maps. This has changed now, however, due to all kinds of societal and technological developments. Today, map readers are more demanding—mostly because of the tools they use to read maps. Cartographers, who are also influenced by these trends, are now more interested in seeing if their products are efficient, effective, and appreciated.